SensoryMetrics

So where are they???

If you Google “Vice president of imagination” you’ll get a dozen results. I was searching for innovation in the VoIP world – looking for anything that was even remotely new and enticing. Since many tech companies talk of the importance of innovation, I thought that there must be a growing number of executive positions held by creative leaders. Not so.

At Nortel, I worked for a VP named John Tyson – head of the Corporate Design Group. His unofficial title – printed on his business cards – was VP of Imagination. It made sense because it reflected the true value offered by CDG: Design leadership and innovation.

You might expect that giant multi-nationals wouldn’t have such playful executive titles… But what about the thousands of 2.0 start-ups out there?? Why build the SAME OLD management teams: CEO, CTO, VP Product Management, VP Marketing….???

If innovation is so strategic, why is it so widely ignored?

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