GO TAGLESS ™: A profound UX innovation
Don’t worry XML geeks, this has nothing to do with software!
The trend that will sweep the world is tagless labels for clothing. This innovation was first introduced by Hanes. The term “Tagless” is even trademarked by Hanes’ parent company Sara Lee.
If you’ve been itchy and irritated by that t-shirt tag lately – there’s two reasons. Manufacturers have switched to acetate from silk to produce them (it’s cheaper), and increased government legislation for labeling has resulted in bigger tags. So I’m wondering why it’s taken SO LONG for the irritant of tags to be solved. The initial cost to Hanes is higher. But with computerized silk screening or embroidering, the cost will soon be less because there’s one less part to manufacture: the tag. Bye bye tag! Users Rule!
What happens to a “TAGLESS” tag after it’s been washed 10+ times???
It becomes more scratchy than ever!!! It peals up even when never put in the dryer.
Doesn’t anyone test this stuff before mass production?
I prefer the original tag that I can CUT OFF.
(It is a good way to make consumers buy more products sooner, when they have to toss the scratchy TAGLESS products)
So I guess I’m asking for the old tags!
Hi Susie – you’re right! After a while these ‘untags’ feel like razor blades. Same thing happens to this rubber strip that covers the inseams of Walmart t-shirts. I’ve written to them about the problem but they haven’t yet responded. Tagless is good in concept, but as you point out, it needs testing for actual use!