SensoryMetrics

No budget or time for your logo? Just type your company name HERE for a free instant logo!

Plurk This Post Buzz This Post Facebook

A few weeks ago, I talked about our "free" logo versus our professional "west-coast" designed logo that our VCs insisted we get. The free one got blasted by many people - the image somehow wasn't very IE friendly (it still isn't). It looks okay on Safari... Well here's another version... The ...

Plurk This Post Buzz This Post Facebook

My beloved little iBook has developed athitis - make that arthritis... the R key is ill! When I want to type "SensoryMetrics" I get "SensoyMetics" which goes nowhere. So nowhere in fact that Google has no suggestion... no pictures ... nothing! All of the domains are also available! ...

Plurk This Post Buzz This Post Facebook

A few months ago, someone asked me how she could conduct cheap focus groups to assess usability of her product. The question itself raises a red flag. First - let's look at three basic types of research and their purpose. 1. Qualitative Market Research: this helps you assess product concepts - usually presenting your ...

Plurk This Post Buzz This Post Facebook

Nice example of viral marketing from Joost(TM). Love the token idea. Probably allows them to grow the service at a reasonal pace. Sounds like they'll need a bunch of servers. "Thank you.. ..Don't want to wait? Try getting hold of an invitation from another tester. All new beta-testers now get tokens allowing ...

Plurk This Post Buzz This Post Facebook

I've been asked that often in 20 years. Even when the question is answered, some people are incredulous that such a profession exists. The profession has existed formally for over 50 years. The Human Factors and Ergonomics Society is holding its 51st annual meeting in October 2007. Wikipedia decribes this way: "Human factors" ...

Plurk This Post Buzz This Post Facebook

iPAQs, iPhones, iPearls... they're great - love the mobile apps. But what ever happened to ultra portable, rugged, voice communicators? Above is a concept device I named Telescope (sorry about the grainy picture). It's a mobile access device that connects to a hosted service that translates various Apps into IVR (interactive ...

Plurk This Post Buzz This Post Facebook

So while the National Security Agency is trying to embed a cell phone into a Canadian loonie, Apple has just announced that they will revolutionize "currency-based media devices". According to a press release, Apple has integrated those three famous apps (phone, iPod, and Internet) into a Canadian ten-dollar bill! The device, named "The ...

Plurk This Post Buzz This Post Facebook

It's not often you hear of a US government department admitting they were wong. Last Friday, the National Security Service published a small note on their website that in fact, spies were NOT embedding transmitters in Canadian currency. They're wrong again of course- Canadians talk to their money all the time... usually wishing ...

Plurk This Post Buzz This Post Facebook