Adobe Website Wins Loop Award
There’s nothing more frustrating than a website that loops in on itself and keeps a customer repeating the same steps over and over only to get nowhere. It’s like walking up an escalator that’s going down. You never reach the end. Your goal, “to buy a copy of Dreamweaver” is but a distant light at the end of the tunnel, always out of reach.
I started by changing my website location preference from the US to Canada. I even made sure to check off the ‘Remember this choice’ checkbox.
From here I am taken to this page which even confirms that I have made the choice for Canada up in the top right hand corner.
<– lots of silly details edited out –>
Wow, this is a lot of fun! 40 clicks and I still can’t see the price in Canadian dollars! I think I’ll give up now and not buy the software. I mean, you just can’t get there from here. Please give it try if you’d like. If anyone figures out how to buy the software in Canadian dollars please let me know! Woof!!


































Hi, I’m sorry for the hassle, but thanks for the catch… folks on the Adobe web team have been alerted to what you’re experiencing here.
I *think* this is a UI element which doesn’t distinguish between the localization of website content and the localization of the online store… Canada and US share the same text pages, but the stores need to be separate for different regulatory reasons.
Escalation in progress….
tx, jd/adobe
I guess the idea is that they want you to just download the trial version and then buy the license. But you have the same problem trying to see prices in Canadian dollars. There must be some secret trick to buying it from here.
Hi, I just checked in, and this item is still live… no public changes yet (other than my comment above) because there are multiple teams involved… I’d try to do a quick fix myself but the steps were descriptive rather than prescriptive, and I’m not sure I could break it in the same way. (Is the core question “How can I see items in the Adobe Store priced in Canadian dollars?”, or did I pull the wrong focus out of the screenfuls?)
Multiple emails with the web and store teams, though… just hasn’t been resolved yet.
jd/adobe
A new release of Adobe CS 3 coming April 20th 2007? Maybe that’s why they haven’t bothered fixing their site. Too many things to do! Well, we’ll look forward to seeing it work with the new release. Good luck Adobe.