Sybil: Does your UI have multiple personalities?
Back at anbiun, our main product focus was to build a suite of tools to allow end users of a web site to “choose their experience”. The working name was Sybil – named after the book. This past week, Jobe has been experimenting with this blog to allow our readers to switch experiences on the fly.
It used to be that designers tried to find the one user experience that was the most usable. Now, personalization is a big deal. This is an important evolution. It’s a great solution to the impossible task of providing power-user functionality in a one-size-fits-all-so-your-grandma-can-use-it UI. I wish some of my complex tools had an “easy button” – for example, PhotoShop scaling right down to MS Paint. For certain tasks that would make terrific sense.
So, equating on-demand personalization with Sybil and multiple personality disorder may not be the smartest marketing strategy. In my search for a company that actually has a product named Sybil, I found the Marsh federal credit union. yep a bank. It’s too funny that they named their interactive voice response system “Sybil”.