SensoryMetrics

Fierce CIO just published an article calling on companies to create a new C-Level position: CXO – the Chief Experience Officer. We’ve been saying that for years, and it’s great to hear that from mainstream business media!

In many organizations, taking responsibility for integrating the customer into every step of the organization isn’t anyone’s clearcut role. A few years ago, some companies created a new C-level executive–the Chief eXperience Officer (CXO)–whose job it is to keep the entire organization focused on the user and the points of contact with the user. That didn’t take off, but instead, some companies have created the role of director or vice president of user experience. By tapping someone to take responsibility for disparate interfaces and touchpoints, companies can ensure continuity in customer response, marketing and communication. Some, however, call the role critical to a company’s success, and again are calling for the role of Chief eXperience Officer.

I couldn’t agree more. There is little positive impact to be had by burying UX deep into a development organization.

Tags: Fierce-CIO, CXO

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