The Cost to Performance Ratio: the Starbury revolution.
Everyone knows that if you’re serious about playing basketball, you need $300 sneakers, right? Not according to Stephon Marbury – New York Knicks $17million a year superstar. On April 1st (apparently it’s not a joke) he’s releasing his new line of Starbury sneakers. They’re all available for $14.98. He could have made a few extra millions by branding a Nike shoe – but he wanted to do something constructive for kids – those kids who get beaten up or killed by bullies who want their expensive sports gear.
To prove the point that there is no performance difference between his $15 shoe and the more expensive ones, he wears them himself on the court. I’m glad to see that it’s possible to offer good design and performance without gouging the consumer.
Tags: cost, performance, Starbury
the shoes is nice..
i’m indonesian people, i want to have the shoes, but in indonesia we could have the shoes because no starbury store.. so, how can i get the shoes in indonesia?? can you give me an alternative??
thx before
It’s sad – sometimes the “long tail” isn’t long enough!
Gee, I hardly know what they’ve got down at Wal-mart, never mind at the shops in Indonesia.
If you’re interested in something like 20,000 pairs a month you could try ordering from Alibaba, the Chinese global trade company:
http://bestwayshoes.en.alibaba.com/product/50111952/52025050/Hiking_Shoes/Hiking_shoes.html
B2B very good business in Hong Kong, Switzerland, and US.