QiGo: highly targetted key-based web site access
All things virtual are not always the most satisfying user experiences. A biometric iris scan to start your car wouldn’t be the same as a satisfying turn of the key. Do you remember those big tower PCs that had a key for security?
What about a physical key for a website? Along comes QiGo. It’s a preloaded USB drive that gives access to specific content – like promotional material, games, or restricted access websites.
The business case behind this is interesting because it takes the current web 2.0 mantra of more users into reverse. This allows a site operator to limit and highly target who their users are. Sorta like when Facebook registration was limited to universities! The “key” to their success will be how cheap the drive can be produced – it doesn’t need that much memory. Second – how will they be distributed? Third – are they secure enough not be be clonable?
The company is headed by Dan Klister – Chief Ideas Officer – an art college graduate and prolific inventor.
Tags: QiGo
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