Plymouth’s Push-Button Driving: Advertising “usability”
While product usability is all the rage right now, it’s rare that you’ll see it mentionned in mainstream media ad campaigns. I’m not sure why. Back in the glory days of magazine ads and the consumer revolution of the 40-50s, ease of use was often touted as a key differentiator – especially when marketing to women.
Here in this terrific ad for a 1956 Plymouth, the spread focusses on all the ease-of-use advantages of its new “push button transmission.” As an added bonus – push button electric windows!
ad via historyofthebutton
Tags: Buttons, advertising
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