AdPerk: engaging the user in the marketing eXperience
I actually enjoy video ads. What I hate is repetition and lack of relevance. Try as hard as you can Pampers but I won’t be buying diapers for my 5 year-old daughter.
I came across a new site launched a few weeks ago called AdPerk . You choose the ads you want to watch and earn credits. A 30 second video earns you 1 credit. 10 credits earns you a magazine subscription. Super simple. There are very few ads to choose from at the moment, but the potential is huge. It would be interesting to link a short surbey after viewing the ad to earn even more credits. To advertisers the benefit is offering multi-levels of conversion – maybe going as far as signing up the viewer for special offers. Check it out (unfortunately, perks are only available for US addresses.)
Tags: AdPerk, advertising
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