Jamaican Dogsled Team: Setting customer expectations right
The success of your product depends on the expectations you set with your customers. A new-edge product will have its pitfalls. A mature product should be robust. If you set expectations right, you have the opportunity to delight your customers. A non-software example is the Jamaican Dogsled team. The team led by musher Devon Anderson is attempting to qualify for the 2008 Yukon Quest International – a 1000 mile mountain race. Setting expections, Devon’s goal is just finishing the race. Not a easy task! Gee, I think there’s a Disney movie in the making…
As a bonus, the team’s sponsor is Margaritaville superstar Jimmy Buffett! Yeah it’s an online state of mind! Hey! Who stole my shaker of salt??
Tags: Jamaica-dogsled, Jimmy-Buffett
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