Nortel Pride Day: Rebuilding the brand
Ad Campaign post yesterday – it seems like it’s making the viral rounds at the company. What prompted the post – other than that wonderful “unfortunate ad placement”, was the fact that the marketing machine at Nortel often missed the mark. Campaigns like “Business without Boundaries” undermines the value of the products, and focusses attention on the negative aspects of the business. I just caught up with Nortel CTO John Roese’s blog, it seems that the company’s Chief Marketing Officer feels the same way. In a guest post, Lauren Flaherty writes
Do we have it all right yet? Not by a long shot, but we’ve made great progress quickly and we’re fine-tuning constantly, as we should. Perhaps what I find most encouraging is that there are a lot of people out there who would like to see Nortel back at its fighting weight.
Go for it Lauren!
Tags: nortel, john-roese, marketing, advertising
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