Colour Me Badd: Palettes, design, and marketing

As a Product designer, one of the first things I do in planning the “architecture” of software is nail down the colour palette – that’s the range of colours developers will use, and the guidelines for using them. The magic of colour palettes isn’t just for software though – it’s for all products, including movie posters.

Armin Vit, a Brooklyn graphic designer, presents a fascinating analysis of the colour palettes of the top 25 grossing movies. He breaks the data down into the film’s age rating. Notice how the palette changes from the Family designation to the hot steamy NC-17?

So what’s your web 2.0 app compare to? Shrek or Crash? Amusing kiddie fun or raunchy adult blast?

movs_color_spectrum.jpg

via ColourLovers

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