Grandparents.com: Inevitable Social Segmentation
It had to come… Launching this fall is this grand social net site. There doesn’t even appear to be a closed beta going on. I guess these folks have a solid business plan because TheAlarmClock reports Grandparents.com just got funded by Laser Partners and is now headed by Jerry Shereshewsky – a former Yahoo sales exec. Although there’s no source for this data, Grandparents describes an interesting demographic:
On average, grandparents spend about $500 per year on each grandchild. 30% spend more than $1000 per year! The most popular gifts are clothing, toys and music, movies and books.
Among grandparents who are online, 91% e-mail, 70% shop and over 40% book travel. More than 80% do these activities via broadband connections.
90% of grandparents report that their grandchildren are a very rewarding part of their life.
87% of grandparents report that passing family values and history to grandkids are among their top priorities
Tags: Social-network, Grandparents, VC
Have you heard about EverythingGrandkids.com. Content of newsletters is much more interesting and relevant.
Hi Mitch,
Have you been back to Grandparents.com to visit? They have a phenomenal site, packed with information on everything a grandparent needs to make their relationship with their grandchildren…well “grand”.
They’ve added travel tips for grandparents, health tips, advice, toys and video. Please visit soon.