SensoryMetrics

Via my favourite VC blog – finally someone puts a value on the User Interface!

Here is one UI Turd:

As you click around the store, load up some songs into the shopping cart. Then type in your name. Then put in an address from any country except the US. Yeah, you can’t buy anything. But, for sure, they make you go through a bunch of hoops before telling you about it. The TuneGenie guys clearly blew this despite trying to be major cute with all the flash stuff in the application. It’s annoying but thanks for getting the province thing right.

But the bigger issue? None of this solves that instant gratification problem. The exact moment somebody is grooving on a song and wanting it is the exact moment you should be providing an instant, friction free way for the customer to get the song, not 25 clicks.

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