Getting the Boot: Doc Marten’s social design network
It seems corporations are using web-enabled design competition to generate buzz and innovation. One of my favourites is from Doc Marten’s – it a very simple concept – download the outline of their famous 1460 boot – and add your design. Submit it – it gets rated “Digg-like”, and you can win prizes for signing over your intellectual property! Here’s our SM boot… not very original I know!
There are also some cool boots at ReDesigners – including this Green boot…
Categories: Business, Environment, Events, Geek Wear, Innovation
Oh man, did you just give away our logo ownership? I hope not, I spent an hour on that. Ok, 45 minutes.
Well – of course I didn’t enter my sorry design… but you raise an important issue – most of these web “contests” make you forfeit the rights of your property – whether you win or not! Beware!