SensoryMetrics

A while back we told you about the Helvetica Movie… Now – in honour of the font’s upcoming 50th anniversary, LinoType launched a poster contest. Over a 1000 designs have been submitted. Round one of voting is on now (go here)… The winner will be announced in January.

BTW, I love design contests! There’s a real win-win-win for companies that use them.

• Yes, it’s marketing.
• It shows that you value what your customers use your product for.
• It creates a passionate user community.

In it’s heyday, with Flam-CEO Michael Cowpland at the helm, Corel had yearly world design contests that were spectacular – with over $1 million in prizes. The award ceremonies, which were held in Ottawa were THE party to go to. You couldn’t buy tickets – you had to suck up to your friends who worked there! (thanks, MarkB!!)

Tags: helvetica, Corel, design competitions

UPDATE: Ack… another 2008 anniversary is Palatino – turning 60! Named after 16th century Italian master Giambattista Palatino.

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