Don’t Lie: This software is REALLY hard to use
Seth Godin had a great post a few days ago: while most marketers hide “the bad news” in the fine print, some actually put it out in the open. This sign warns of the environmental impact of scallop fishing… It’s right in the scallop bin of the store. You can’t deny that many things we do as a global society are wrong. From a marketing perspective, perhaps the honesty might lose you a few customers, but will eventually buy you loyalty from the customers that stay.I’ve always wondered why software designers don’t bother to explicitly set usability expectations with their users… Bring up the “I think You’re Way Out Of Your League… Accept? Deny?” dialog.
That’s not a bad deal if you’re an escaped convict… $219 for a one way ticket to exile in Cuba!
It makes you wonder at what point in the chain of events the decision should be made:
a)Before you buy it
b)Before you sell it
c)Before you harvest it
d)Or before yee get in yur’ boat?