Starbucks’ broadcast advertising: the Dinosaur eXperience
November 19th, 2007 by Mitch Brisebois
Poor ol’ Starbucks! The failing US economy is starting to hurt the bottom line. The brilliant marketing Buck-heads have decided to enter the exciting age of broadcast advertising… just when everyone is leaving. In fact these numbers reported in the Wall Street Journal yesterday show that Starbucks haven’t really needed any marketing - until now. Not taking any chances, SB hired the firm that created Nike’s ubiquitously annoying “Just Do It” campaign. Apparently the first TV ad features an animatric reindeer cracked high on caffeine! “Get out of my F’n way Rudolf!!”
UPDATE: here’s a link to the first ad
…and a pretty picture…
Tags: advertising, Starbucks
Popularity: 22%
You wonder why they’d choose broadcast instead of some social media approach - deause people go there to talk.
There are so many stores in major cities (even minor ones) that just the store signs shold be advertising enough.
Possibly what they are doing is not trying to drive traffic to stores but to incease they types of in-store purchase that people make - as they always seem to be handing out samples of one type or another.
Have you seen any of the ads??