Comments on: Starbucks’ broadcast advertising: the Dinosaur eXperience http://sensorymetrics.com/2007/11/19/starbucks-broadcast-advertising-the-dinosaur-experience/ re-inventing the User eXperience Wed, 17 Mar 2010 06:01:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Peter Childs http://sensorymetrics.com/2007/11/19/starbucks-broadcast-advertising-the-dinosaur-experience/comment-page-1/#comment-36942 Peter Childs Tue, 20 Nov 2007 13:15:10 +0000 http://sensorymetrics.com/2007/11/19/starbucks-broadcast-advertising-the-dinosaur-experience/#comment-36942 You wonder why they'd choose broadcast instead of some social media approach - deause people go there to talk. There are so many stores in major cities (even minor ones) that just the store signs shold be advertising enough. Possibly what they are doing is not trying to drive traffic to stores but to incease they types of in-store purchase that people make - as they always seem to be handing out samples of one type or another. Have you seen any of the ads?? You wonder why they’d choose broadcast instead of some social media approach – deause people go there to talk.

There are so many stores in major cities (even minor ones) that just the store signs shold be advertising enough.

Possibly what they are doing is not trying to drive traffic to stores but to incease they types of in-store purchase that people make – as they always seem to be handing out samples of one type or another.

Have you seen any of the ads??

]]>