Dominos 2.0: Hey, dude where are my anchovies?
FedEx, Apple, BMW and tons of other companies have created wonderful interfaces for you to track your order, manufacturing status and shipment of the product you ordered. Today, Dominos launches it’s “WTF, Where’s my Pizza”… Ok.. the ACTUAL trademark is PizzaTracker… If within a 30 minute span, you’re so obsessed to see where your pizza is, then this is for you! Dominos even claims it’s filed patent protection for this unique system. Insert industry analysis here:
“It’s technology in search of a problem,” says Brian Kardon, chief strategy officer at Forrester Research, a technology researcher. “I don’t know how many consumers are twisting and turning over the state of their delivery pizza.”
Domino’s says plenty are. “It’s an emotional roller coaster when you order,” McGlothlin says. “Customers wonder: Did they get my order? Are they taking care of me? Will it show up?”
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[tags]GPS, pizza-tracking, Dominos[/tags]
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