The Evolution of LOGOs
A few weeks ago Neatorama published a great review of the evolution of company logos. It’s hard to believe that Google is 10 years old! It’s logo has evolved, and is probably better than it would have been had they kept the original “Back-Rub”.
On the Ottawa startup scene we have iotum. This is the evolution of their logo…
I don’t think Google would have done very well had they kept the original backrub name. Who would ever want to increase their backrub juice?
by the way, that first Iotum logo looks as cheesy as the first Microsoft one.