SensoryMetrics

The interweb has done it again! A video ad for US-based department store JC Penney is working viral magic. It’s winning praise from ad agencies and You Tube fans. It even won an award at the Cannes Advertising Award last week. It even has the potential to transform JC Penney’s boring stodgy middle-American image into a “sassy, fun and irreverent” brand that appeals to teens.

There’s only one problem. The ad wasn’t made by JC Penney. In fact the boring, stodgy, middle-American execs of the company are outraged and insist on taking…

any action it can to have the ad removed from the Internet. “It’s obviously inappropriate and nothing we would ever condone,” he said. “We’re very disappointed that our logo and brand position were used in that way.”

The clever ad was apparently produced “after-hours” by a contractor hired by ad firm Saatchi & Saatchi. According to the The Wall Street Journal,

The video, called “Speed Dressing,” ends with the teens heading down to the basement as the words “Today’s the day to get away with it” flash on the screen, echoing Penney’s use of the phrase “Today’s the day to…” in a series of ads it launched last year. Penney’s logo and “Every Day Matters” slogan then appear on the screen.

watch it here, while you can!

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