Stride Gum’s Where The Hell is Matt: Earthly appeal and understated marketing
There’s something magical and ethereal about Matt Harding’s quest to “dance badly” in all of the planet’s corners. You may have seen the original video from 2006, in March a second installment was released. the premise is simple… Matt dances, carefree, badly, in wonderful offbeat locales: Korea’s DMZ, Antarctica, Galapagos, Yemen… 42 countries in 14 months. Nice job if you can get it huh?
Stride Gum (A Cadbury brand) is a master at internet marketing. The understated nature of its Matt sponsorship is a credit to the company. The Matt videos are YouTube allstars. Last week, Matt released the HiRes version to Vimeo – a much better experience!
BTW – according to Wikipedia, the accompanying music features a traditional Solomon Islands song and dialect.
Watch this beautiful experience here:
Where the Hell is Matt? (2008) from Matthew Harding on Vimeo.
Keep your eyes peeled for Where The Hell Is Mitch!
Matt is at the doctors trying to figure out why he’s so sick. Turns out it’s from the gum he’s chewing that’s full of Sorbitol.
For a funny parody – check out Where the Hell is Matt’s Girlfriend on College Humor…
http://www.collegehumor.com/video:1821531