SuitUpp: The magical evolution of e-commerce
The internet and retail. Much has changed in 15 years. As the e-channel evolves, we’re seeing some very innovative business models. My favourite for a few years has been Woot- one product a day until it sells out. My lingering beef is that they don’t ship north to The Frozen Tundra.
The potential for ecom innovation is huge. Consider the business suit. (what? business suit?? that’s so 1950s right?) For a few centuries, suits represented image and class. This picture (right side) is of my great-great-great grandfather – Louis Montpellier – in a classic 1800s double breasted… so where are the suits now? Has GooglePlex-culture squashed them out of existence?
Not according to SM friend and HyperEnterpreneur Aydin Mirzaee (aka CEO of BOK) His latest venture SuitUpp (along with a few partners) features a totally hot suit every week – until it sells out. Judging from this picture (left side) – classic suits are back in style!
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