New Beer Brands: Top signs you need to hire a new maketing director
According to some online market survey companies, Molson is researching the viability of a couple new brands. The first is named “Molson Light”. Catchy name, huh. Molson has used this clever name before – back in the 70s. With this renewed Light, Molson is targeting men who are grounded (make sure you stay away electrical storms!) Warning, do NOT drink this beer if you’re not
grounded, hard-working, beer-loving guys who know that there are some occasions that call for a light beer, but don’t want to lose everything they love about beer.
Another test beer is simply named “M”. You might think it’s stands for Molson – no. Magnum? no. Mister Magoo? Unfortunately, no. (note to Molson, I probably would buy a beer named Mister Magoo…)
M is for Montreal. The city that is full of love, life and culture. Molson has bottled this joix-de-vivre for your beer drinking pleasure. You’re excited, aren’t you. To help curb your enthusiasm, the marketing folks have designed a bland-looking label. We don’t have a picture, but it resembles an infinity symbol with a stylized M in the center. The execution of this brand has as much connection to Montreal, as I do to with Paris Hilton.
Now, it’s obvious that Molson’s marketing director is struggling. Maybe imagination wasn’t his/her best subject in school! We’d like to help! If you have any beer brand suggestions, write them in as comments. Help save Molson from banality!
After too many Ms you might turn into a magoo. If Molson is highjacking Montreal for a brand, maybe Labatts should try “T” for Toronto featuring a sleek tall bottle with the CN tower on it.
But drink too many of these and you’ll have to go for a T-pee.
lmao if you drink too much M too often you’ll have to go to M-eetings
I have a bottle of the “M” beer in my hands right now (we just got it yesterday, delivered by Canada Post (believe it or not!!), as we are part of test marketing.
The label is quite nice, actually!!! It is a stylized red “M” on a black background. The “M” is made up of small circles, made to look like bubbles, and the top right-hand side of the letter is floating upwards, as if the bubbles were in a glass.
The taste and feeling of this beer is very, very smooth – the bubbles are very small and soft – it is GREAT!!! I can’t wait for this to be available in stores….my test supply of 6 bottles won’t last long!
Thanks for sharing your M experience, Tom! Maybe Molson is actually using its market research to refine the product and brand! I’ll look forward to trying M as well.
M is not for Montreal. Molson has a new market brand being launched soon and you’ll understand once you see the new logo. M is for Molson. & yes, it’s being market researched right now, so yes, some are being sent test samples to respond to, and yes the bubbles are part of the action. Check my site if u want to learn more once its actually marketed. Tweet NathanPPrince
M is for http://www.molsonm.com
new beer coming out.