Harvey’s Frings: Greasy corporate greed and a non-existant loyalty experience
If you’ve never been up here in the frozen tundra, you wouldn’t be familiar with Harveys – Canada’s premier burger chain. Harvey’s, like Tim Hortons are Canadian fast-food icons. It’s surprising the chain has lasted since 1959. Now owned by Cara Foods, the chain is notorious for mismanaging customer relations. It has flip-flopped on special promotions – including it’s free burger day. Now it’s re-introducing it’s Frings – a half order of fries with a half order of onion rings. it intends to charge an extra buck to substitute it in a combo – despite the combo price including either fries or rings… what gives? Despite my rusty math skills I still know that a half plus a half equals one.
Harvey’s has also stalled with it’s lacklustre loyalty program – harveys.ca is not much of a destination. Compare this to the top food-related loyalty sites like kraftfoods.com, mycokerewards.com, or even General Mills’ virtual world millsberry.com. Even McDonald’s has Ronald.com!
I’m not sure what the point is for signing up to the Harvey’s Club. Unless you like getting emails advertising overpriced promotions.
Harveys fries suck anyway just stick with rings and save a dollar
I dropped by recently for a Swiss Chalet 1/2 chicken diner (usually $10). It was now $12.50. Not bad Cara. I’ll be buying my chicken from the Colonel (down the street). I guess Cara saw the recent Canadian gas price hike because of hurricane Ike and thought us Canadians are just dumb.