Google’s Quatro-Click: Changes to Ad-sense gives advertisers an edge

August 8th, 2008 by Mitch Brisebois

Introduced as a simple blog post this week, Google further integrates Double-Clicks’ policies. This is obviously aimed at further gaining loyalty from mainstream advertisers. But it does change the online game.

The 4 changes include:

Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
Improved Ads Quality: Brings performance improvements within the Google content network.
View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads

According to Plenty Of Fish CEO Markus Frind, frequency capping alone will dramatically increase the CPM (cost per thousand) for social net sites.

double-click, google-ad-sense, markus-frind, plenty-of-fish

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Movies

August 29th, 2008 at 20:43 | #1

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As a surfer I would love “Frequency Capping”. I get sick of seeing the same ads over and over and over and over and over…..
app

September 7th, 2008 at 04:46 | #2

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But long before Google bought Double-Click, they were branded as the scourge of the internet because of their tracking cookies and what they were doing with the data collected, and were even labeled as “major spyware” because of it.

Most people will never see a Double-Click ad, due to still blocking all their ad servers in their hosts file (or by some other method).

If you are an advertiser, you’d be a fool to touch anything Double-Click, if you want people to actually be able to see any of your ads.