Archive
Google’s Quatro-Click: Changes to Ad-sense gives advertisers an edge

Introduced as a simple blog post this week, Google further integrates Double-Clicks' policies. This is obviously aimed at further gaining loyalty from mainstream advertisers. But it does change the online game. The 4 changes include: Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better ...
Summer Essentials: Hot, fast and sticky things

In case you're looking to enhance your summer experience... here are a few essentials. First (and most important for the survival of the species) is the Hello Kitty Mosquito Patch. Wear this proudly and laugh at West-Nile-Death in the face! There's no better brand to represent the war on msK-Tozes!! ...
Microsoft’s Mojave Experiment is an Embarrassment to Science

I've seen a lot of bad usability methodologies... but this is extreme. Microsoft cons a bunch of XP users into thinking they're trying a brand new OS called Mojave (while in fact it's Vista). They're shown cool features by a Microsoft expert on a PC built by Microsoft... The result? ...
Rapidz = Slowz: A lesson in branding, a lesson in un-branding
Hey China, censor us again and the duck gets it!

A year and half ago we discovered that half our blogroll at Sensorymetrics was actually banned in China. Soon after writing about it, we were censored too. Using the terrific tool Great Firewall of China, it was easy to check. Unfortunately, it appears Chinese officials managed to derail it. Another test ...
Sex, Computers, and Marketing circa 1978…

Ok - so it's summer in the northern hemisphere - I'm on vacation and my attention span is shorter than usual! Which brings me to Technico Incorporated. Despite the quality of the marketing, they just didn't capture the imagination of the circa-1978 geek! 16-bit defined: left-side blonde, right-side brunette. I wonder ...




































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