SensoryMetrics: re-inventing the User eXperience

Yep - my Halloween costume this year… my daughter liked it and my sons - it’s a balancing act…
What scary costumes have you seen tonight?
Is anyone dressing up as Vista???
A laptop battery???
Larry Ellison??
Sarah Palin??
Popularity: 11%

Popularity: 11%

Filed under: Events, User Experience | 1 Comment »

Your inner geek can finally meet your inner wino…
Apparently Portugal has laws that dictate whether you can call wine a “port” based on a geographic designation. This is similar to the Champagne region in France.
Peltier Station Winery created “USB” port to make a point. It’s not allowed to designate its product [...]

Popularity: 11%

Filed under: Branding, Geek Wear | No Comments »

Forrester’s Consumer Forum 2008 is on right now in Dallas Texas, and they’ve just announced this year’s Groundswell social media winners.
We’re thrilled that our friend Gene DeRose, founder of House Party won top spot in the “Energizing” category. House Party partners with consumer product companies to sponsor simultaneous house parties. [...]

Popularity: 15%

Filed under: Branding, Business, Events, Innovation, Media, User Experience, Web 3.0 | 1 Comment »

Genevieve Bell is Intel’s Director of User Experience. Her novel approach to UX comes from her background - she’s an anthropologist. Sort of a Margaret Mead for the internet.
On her ongoing university tour this month, she’s talking about how the internet is evolving from being a technological product to a social product. [...]

Popularity: 13%

Filed under: Innovation, Media, Mobility, User Experience, Web 3.0 | 2 Comments »

At today’s Embedded Systems Conference (who knew it was today?) Microsoft announced a terrific contest for designers for the Home of Future named Spark . The theme of the contest is an improved user experience. Embedded computing doesn’t seem that sexy these days so Microsoft is sweetening the prize pot with a $15,000. [...]

Popularity: 14%

Filed under: Branding, Events, Innovation, Software, Usability, User Experience, Web 3.0, Web Apps | 1 Comment »

Here’s an ad campaign produced by Ogilvy & Mather Bangkok for Black & Decker. Yep - those American-made lawnmowers cut cleaner than a vanadium steel sushi knife. As an added bonus, your kids will get extra anatomy lessons every time you mow the lawn.
This is the kind of innovation we’ve come [...]

Popularity: 13%

Filed under: Branding, Business, Environment, Innovation, Patents, Pirates | No Comments »

I keep having to teach myself this lesson: sometimes choosing the discount product, you get less than what you pay for.
Here’s my can of “Star Snacks” cashews I bought on sale at Loeb’s supermarket… Notice the plump, golden cashews pictured on the outside… notice the evil-looking, shriveled, partly burnt, halloweenish cashews [...]

Popularity: 14%

Filed under: Branding, Pirates, User Experience | No Comments »

GoogleJuice is the term website folks use to refer to Google’s methods of ranking websites.
According to a US study, the flurry of political sites has pushed official sites down in ranking so voters are having a hard time finding voting info. The Pew study finds that state election websites themselves have a low usability [...]

Popularity: 16%

Filed under: User Experience, Web 3.0 | 1 Comment »

With this weekend’s success of Toronto’s Zombie Walk… Jobe & I got talking… Why not a StartUpZombie Walk? Branded Zombies!
Popularity: 18%

Popularity: 18%

Filed under: Branding, Business, Events, Web 3.0 | 1 Comment »

The company Johnson Controls should ring a bell… they make thermostats, right? Yep. Old professor Warren S. Johnson founded the company in 1885. Lately, they’re pre-occupied with designing engaging and creative working environments for the next generation of workers.
Take the OXYGENZ survey here to influence what kind of cubes those [...]

Popularity: 22%

Filed under: Environment, Innovation, Mobility, Patents, Software, Usability, User Experience, Web 3.0 | No Comments »