Forrester Announces Groundswell Social Media Winners for 2008
Forrester’s Consumer Forum 2008 is on right now in Dallas Texas, and they’ve just announced this year’s Groundswell social media winners.
We’re thrilled that our friend Gene DeRose, founder of House Party won top spot in the “Energizing” category. House Party partners with consumer product companies to sponsor simultaneous house parties. In this example for Hersheys, over 10,000 households held gatherings to try a new product called Bliss. Hersheys provides the loot bags, and the participants provide the comments, pictures, and videos!
Other Groundswell winners include:
Listening category: Mattel’s Playground Community – a social network for moms to discuss concerns about recalls and other topics.
Talking category: Young & Free Alberta – a social site geared towards banking and finance.
Supporting category: Nerd Network – a bunch of techies answer questions, solve mysteries, and mentor students.
Embracing category: My Starbucks Idea – How should Starbucks reinvent itself? It created a community to generate ideas.
Managing category: Border Workplace – Accenture created an internal social site to leverage the knowledge of its 100,000 consultants and staffers
I want a house party so bad! can you do one from canada?