SensoryMetrics

Genevieve Bell is Intel’s Director of User Experience. Her novel approach to UX comes from her background – she’s an anthropologist. Sort of a Margaret Mead for the internet.

On her ongoing university tour this month, she’s talking about how the internet is evolving from being a technological product to a social product. She offers six points:

1. The internet is “feral” and just like an alley cat, it’s on the move. This move to a feral internet changes people’s behavior away from what we come to expect from the desktop view.

2. Anglo-web prominence is vanishing. Bell states that the web is representing more languages – and it’s on the increase. This is an interesting point that counters the decimation of minor languages due to global commerce.

3. The wide range of upload and download speeds and infrastructure will create pockets of different behaviors and expectations.

4. Regulation of the internet will increase. Some jurisdiction will connect good citizenship with technology use. Others will will regulate to control and influence.

5. Since everyone lies on the internet, we will continue honing our skills crafting ourselves online.

6. Attitude of the internet has already shifted from fear of technology to aggressive self-presentation. Users are less likely to worry about privacy issues but rather how well they are portrayed.

So, how feral are you???

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