Comments on: Measuring the User Experience

By: Mitch Brisebois

Mitch Brisebois — Thu, 13 Nov 2008 02:44:32 +0000

Good suggestion, I should skim the actual book.

You point about market research is interesting. I have more negative experience with standard MR methodology!!

I still have a big issue with focussing on the “USING” of a product… especially without all of the ROI/economic/social/Psycho-demographic context…

big deal. using the product. yes, this Beet-Masher is very usable.

I hate beets!

By: Anonymous

Anonymous — Thu, 13 Nov 2008 02:33:09 +0000

Actually, I think you are missing something. Completing tasks is not an academic measure, it is about the bottom line, whether it is making a purchase or improving effciency to reduce costs.

All the questions you raise are important ones, but most are not about the experience. Experience is about USING a product. For example, how the brand is preceived is important, and may impact their actual experience, but by itself it is not an experience. Same with color or other esthetics. Market researchers have been looking into these questions for decades. People may have different emotional reactions to color. The real question is… how does this manifest itself in interacting with the product and impact future behaviors.

Rather than look at the table of contents, I suggest you actually skim the book, or even pick up a copy. I think you might be surprised at the breadth.

By: Tara

Tara — Mon, 10 Nov 2008 18:45:33 +0000

This is so true! Usability testing is akin to crash testing cars. it’s something that needs to be done, but unless there’s something obviously unsafe about the cars, people are more concerned about the colour and the optional leather trim than how it’ll perform in a crash.