SensoryMetrics

Product naming is a really tough job. Sometimes the product name just doesn’t fit the target market. Some names don’t work well as domain names. Other names are not memorable…

First up is from a local Ottawa tech firm, Ramius Corporation. One of their technology platforms is called Community Zero – a social net kit. Great name! They recently launched a social net app named Sixent. At first I thought the name was clever, except they’re pitching it to enterprise. Sixent… hard to pronounce and too easy to type sexent.com… go ahead… lol My advice to Ramius – rethink the name for enterprise! Community Zero works!

Next up – Workamajig. This has been renamed from “Creative Manager” a product used by creative producing firms to track projects. Their customers include Hallmark and Disney. I realize the bland sounding Creative Manager wasn’t working, but workamajig is awful!

Publishit.com is one of those online vanity academic press deals. I can’t believe the founders didn’t see this one coming! If I was them I’d at least register an Italian domain and relaunch as Publish.it That’s a bit more professional sounding.

Finally we have Intel – a company that has oodles of money for product naming studies. Their next processor is named Nehalem. Not only is this not easy to pronounce, it’s not very memorable. In comparison, Intel’s Atom processor is a terrific name for a low-power netbook chip! So where does Nahalem come from? Apparently it’s a river in Seattle…

Despite the name, Nahalem promises to be a good notebook chip – it’s modular, meaning that for power conservation, any of its cores and threads can be switched off if not in use. An eight core Nehalem CPU will be able to execute 16 threads concurrently. Most importantly, Intel has demonstrated that Apple’s OSX boots successfully off it!

What’s your name?

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intel-nahalem, publishit, sixent, workamajig