Comments on: Cockroaches & McDonald’s Will Survive the Apocalypse http://sensorymetrics.com/2008/11/19/cockroaches-mcdonalds-will-survive-the-apocalypse/ re-inventing the User eXperience Wed, 17 Mar 2010 06:01:21 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: sloane http://sensorymetrics.com/2008/11/19/cockroaches-mcdonalds-will-survive-the-apocalypse/comment-page-1/#comment-59521 sloane Thu, 20 Nov 2008 04:54:30 +0000 http://sensorymetrics.com/?p=2806#comment-59521 A press release from McDonald's (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald's in Japan) as it's introduced. Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn't make sense for them--a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their 'unsnobby coffee' campaign. Tantillo also did a post on <a href="http://blog.marketingdoctor.tv/2008/10/26/brand-winners-and-losers-dunkin-donuts-and-starbucks.aspx" rel="nofollow">Starbucks/Dunkin' Donuts</a> mentioning McDonald's coffee, too. A press release from McDonald’s (at least according to a few other blogs) says that this is just to create buzz marketing for the Quarter Pounder (not yet on menus at McDonald’s in Japan) as it’s introduced.

Even though this is supposed to just be temporary/buzz marketing, I wonder if cultivating this sort of aesthetic wouldn’t make sense for them–a move to diversify their holdings (they own a significant portion of Chipotle, or did last I knew) and expand/diversify their customer base (Ex. their ‘unsnobby coffee’ campaign. Tantillo also did a post on
Starbucks/Dunkin’ Donuts mentioning McDonald’s coffee, too.

]]>