Pink is for Boys, Blue is for Girls
“It looks like these little princesses vomited fairy-floss all over themselves,” – LifeLounge
JeongSee Yoon’s photography exhibit explores the colours pink and blue on gender, consumerism, and globalization. CoilHouse founder Nadya Lev has a great perspective on the Pink and Blue show and the history of colour associations. Here’s an excerpt:
The color pink, Yoon notes, was once considered the color of masculinity, a watered-down version of the virile color red. He quotes a 1914 American newspaper that advises parents to “use pink for the boy and blue for the girl, if you are a follower of convention.” The reversal of colors for boys and girls occurred only after World War II. Writes Yoon, “as modern society entered twentieth century political correctness, the concept of gender equality emerged and, as a result, reversed the perspective on the colors associated with each gender as well as the superficial connections that attached to them. Today, with the effects of advertising on consumer preferences, these color customs are a worldwide standard.”
But, according to Steven Tyler of Aerosmith,
Pink it’s my new obsession
Pink it’s not even a question,
Pink on the lips of your lover, ’cause
Pink is the love you discover
Perhaps pink should be for everybody!
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