Canadian Beer Fit for a President!
In the good ol’ days, the Royal Canadian Mounted Police always rode their horses drunk (but happy).
This is actually the ad campaign used in the 1940s by The Drewry Lake of the Woods Brewery of Winnipeg. After prohibition, Drewry moved to Indiana to take advantage of a huge new market. They sent the first case to President Franklin Roosevelt who had just been elected 6 months prior on a platform of revoking prohibition.
At some point in the brewery’s history, Drewry stopped using the iconic Mountie image – apparently after getting complaints from the Mounties. Rumour has it the brewmaster was “tasered”!!
If Drewry was still around today, we’d gladly send a case to President Obama. Happy inauguration day, my American friends!
More Drewry history at Indiana Beer
Some information was close with the Drewry ad. The ad is for Drewry USA of South Bend, IN. Ed Drewry of Winnipeg never had a brewery in Kenora, On. Lake of The Woods Brewing was owned by his brother. The mountie symbol was widely used in he USA but not here. The Drewry’s Brewery was founded around 1860 in St. Paul, MN by Ed’s father.
The Drewry Redwood brewery works were purveyors of beer to the Northwest Mounted Police and are acknowledged as such in old annuals of the Force.