Startups: Your value proposition, don’t be shy!

Touting your virtues is sometimes difficult. You certainly don’t want to oversell your product. but many of us also undersell themselves.
Be bold.
Be brave.
Be open to differences of opinion.
It will serve you well!
Here’s an ad from a fledgling 25 year old startup circa 1905. Drinking the stuff is merely palatable – but the health benefits are worth it – although your mileage may vary (YMMV) depending on your gender.
For women who are “despondent”, grab a can ASAP!
de-spond-ent [di-spon-duhnt]
–adjective feeling or showing profound hopelessness, dejection, discouragement, or gloom: despondent about failing health.
Wow – imagine what New Coke would have done to you in 1905!
Coke ad via copyranter

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