Media-related Merchandising: Tru Blood – $4 a bottle!
Pawning stuff relating to popular movies, or tv shows have been the norm for decades. Walt Disney himself played that game at a whole new level!
HBO’s one and half season old True Blood series is gaining an amazing cult following. It’s Facebook fan page has over 500,000 members. Me included!
HBO is about to release a carbonated orange drink named after the fictional name of its series. The premise of the show is that vampires were able to live productive lives in society, once a company was able to manufacture and bottle synthetic blood. Tru Blood.
The HBO store is packed with stuff! It’s brilliant that HBO is merchandising this. The glass bottle looks awesome. A 4-pack costs $16. USD and is set to ship mid-September. Order here.
Despite all the doom and gloom for media producers, I’m sure innovative business models will continue to emerge.