Is Your Product Truly Happy?
- They know what really matters
- Choose just 2-3 important projects for each year
- They put time aside for them each day
- They surround themselves with people who motivate, inspire or build them up
- Happy people eat well
- They take time to play or to just ‘be’
- They learn not to make excuses, justify, or cop out
- Happy people take time to be grateful – for themselves and for others
- They get something done
Got me thinking. Can we apply the same principles to product design and create something that just screams happiness?
- Know what really matters. Product design should re-enforce the key value proposition: what’s the big idea? What significant problem are you solving?
- Choose 2-3 important projects each year. Once a product launches, the dance begins. Customers want new features, bugs have to be fixed, and the product needs to grow to meet a maturing customer base. Too often, the little nasty projects cloud the path to 2 or 3 significant innovations that could be released every year!
- Find the time for the important projects. Big projects take a lot of planning and attention. Having the discipline to move the yardstick even a little each day is critical. Otherwise, day-to-day minutiae takes over. The project will never see the light of day.
- Surround the product with people who motivate, inspire or build them up. Find out who’s passionate about your product. Find out why? Whatever they say, do more of it!
- Happy people eat well. It’s almost a cliche now – happy employees = happy customers. Happy developers = happy product. Why is this so difficult for some companies? Treat people, customers, and your product with respect.
- Find a place to just be. Everyone needs a resting state – where you can just breathe and have a broad view of your world. It’s my opinion that products that offer a wide perspective of its status results in a happier product.
- No excuses, justify, or cop out. Set expectations from the onset. Marketing usually focuses on what a product does. I find it refreshing when they offer information on what it doesn’t do.
- Be grateful. Sure, the sales team thanks the customer. But is the product thanking them as well. Reward your power-users with added value. The more they use it, the more invaluable it becomes.
- Get something done. Of course your product does something, otherwise nobody would have bought it. If your product does a lot of “behind the scenes” work – let the user know about it. Boast about all the hard work it’s doing.
Is your product truly happy?
Happy Product via the awesome Films of Mark Osborne