Trademark Wars: North Face VS South Butt
It’s sometimes the case that trademarks are mocked for political reasons. This time, a teenager named Jimmy Winkelmann decided that he needed to challenge the “branded kids”.
His The South Butt brand and logo obviously mock The North Face brand. Beyond mockery though, he’s actually selling product. For $60. you get a SouthButt fleece jacket! To their credit, North Face is treading lightly on this one – needing to legally protect its brand, yet not hammering down on a college kid.
If you owned the brand, what would you do?
BTW – I’m a big fan of North Face. I think South Butt is a nice complement! I’d wear both!
Categories: Geek Wear, Patents, User Experience
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