Unintentional Wacky Product Placement: The supreme power of Nestle’s bottled water
I was watching some clips of the Oscar-nominated 2006 film Jesus Camp – a documentary about the frightening and cruel indoctrination of children at a summer camp in South Dakota. The featured preacher, Becky Fischer is shown ‘baptizing’ kids with a bottle of Nestle bottled water – which she probably bought on sale at Walmart. After being sprinkled with the Nestle juice, the kids were dressed up in combat gear and told to go kill “Harry Potter” who is {apparently} their evil nemesis. Yikes. What IS in that water?? Shouldn’t someone tell Fischer that Harry Potter is fictional?? This sure ain’t no Camp Grenada! And that water ain’t your run-of-the-mill Dasani!
So what would you do if your brand showed up in an awkward situation? Like this maybe?
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