SensoryMetrics

When a product is poorly designed or conceived, online consumer reviews shoot to the heart of the issues. A couple years ago, we highlighted the rage erupting on Amazon’s review pages towards fake-psychologist-hack-author Cooper Lawrence.

If Amazon had “trending topics” for its review section, the item listed as a Laptop Steering Wheel Desk would be top ranked this week! It’s a viral sensation: Funny People Against Driving Distractions. The product deserves the attention – the $25 “desktop” hooks onto your steering wheel to form a stand for your laptop. Dumb idea.

Many reviewers saw the Steering Wheel Desk as much more:

I loved my Laptop Steering Wheel Desk so much I got one for my 90yr old mother. She is an avid crossword puzzle fan and now she can work on them while she is driving back and forth from bingo at the senior center.

I use this a lot when Im putting on my makeup, it allows me to keep my makeup, hair scrunchies, sceperate mirror, in front of me and easyly accesable to my tmobile to text my gay friend steve about which club we are going to at night, all while im driving.

I can’t say enough good things about this product. Now I can do all that from my laptop, plus do other stuff like videoconference and download LOLcat pictures.

It’s hard to change a diaper with one hand while driving. You often end up with… well… lets just say it’s hard to have enough hand sanitizer in your cupholder to make it tolerable. This table makes it easy.

I collect bobble-heads, got ‘em all over my dashboard and behind the back seat — but I had run out of space to add my latest bobble-head additions to my amazingly decorated car! Where could I put my “Barack O-Bobble”? How would I display my “Jonas Bobbles”?

I did take off two stars because it does have some drawbacks: Not enough color choices. So the color match with my black thinkpad is really off, people constantly stare at me when I’m driving and I think that’s the reason.

OK – so you’re the distributor. How do you respond to this??

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