SensoryMetrics

Everyone knows Kraft is a food powerhouse. It’s very media savvy. It’s also very innovative with its social media marketing campaigns.

The Lunch Notes Promise is absolutely tear-jerking brilliance. From the Lunchables site, a parent creates a note intended for their child’s lunchbox. Something like “You’ll do great at show and tell” or ” Hope you behave yourself during detention” or “good luk on yur speling test taday”. That kind of thing. For every note created, Kraft donates one Lunchable to a school lunch program. You also get a buck off your next Lunchable.

This is being propagated via Twitter and Facebook. As I write this, nearly 50k have pledged – still early on going viral! BTW – marketing should go viral, not lunch meat. (Are you listening Maple Leaf?)