Pantone: Turquoise is the colour of the year for 2010. TURQUOISE??? [insert barfy emoticon here]
Thinking of revamping your website’s colour palette? From the geniuses at Pantone, the colour to be next year is PANTONE 15-5519. AKA Turquoise. Rhymes with noise. Unbelievably, this warranted a press release! According to Leatrice Eiseman, executive director of the Pantone Color Institute®.
“It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”
Tropical paradise? Hardly. When I think of turquoise I try to control a gag reflex. I think of old Chrysler K cars. I always wondered what made people buy turquoise cars? I also think of Hillary Clinton who spent much of 2008 parading around in turquoise pantsuits. On sale at Winners, presumably.
I redid the Lowe-Martin Group’s website this time last year and that is very close to their corporate colour palette.
http://www.lmgroup.com/services/direct-mail/
I kind of like it. It’s a unique colour that doesn’t get enough use these days. Just back in the 70s I suppose. For some reason it feels like it was used a lot in the Jetsons!
This is probably a better link to see how it can look okay!
http://www.lmgroup.com/community/
Arjun, you’re such an amazing designer that you can actually make turquoise look good.
Hey — turquoise! The color that people cannot agree on
You have one of two different color receptors in your eyes, meaning some people literally see turquoise as a bluey-green, and others as a greeny-blue, I wrote briefly on color perception here:
http://www.uiandus.com/blog/2009/1/28/insight-color-perception.html
Hi Keith, great point. The physiology of colour perception is not usually considered in web design. But yet… it’s turquoise! lol I’ll have to ‘Comic Life’ all things turquoise now!