SensoryMetrics

Write to us: mitch@sensorymetrics.com or jobe@sensorymetrics.com

SensoryMetrics is led by a team of experienced professionals – former scientists from Nortel Networks and executives from anbiun – a company that invented personalized media for web-based commerce..

Mitch Brisebois is currently the UX Architect for Lucore Corporation. Before that… the director of customer experience at a global MSP solution leader – Level Platforms… He also managed TrueContext’s Human Factors Lab – ensuring optimal web + mobile user experiences. The lab is involved in all aspects of the product lifecycle including research, requirements, design and usability assessments. Previously, he managed the UX group at Provance Technologies – ensuring ITIL-based mission-critical asset management solutions for large enterprises such as Lockheed-Martin and Canada Post.To date, Mitch holds 17 U.S. patents for software and usability innovations. His product domain expertise includes voice over IP (VOIP), wireless, e-commerce, telecom and IT infrastructure applications, including IT service desk and asset management. He spent 12 years at Nortel Networks designing UIs for telecom products and received three Nortel excellence awards and recognition for numerous product innovations. He was the co-inventor of the Vista 350 telephone. The MIT Sloan School of Management and Carleton University School of Industrial Design have recognized his work in a number of their published case studies. Recently, he was the co-founder and CEO of anbiun – a Nortel venture developing tools for dynamically optimizing the e-commerce experience.Mitch has published several usability guidelines for the software license management industry and regularly reviews new software for the International Business Software Managers Association (IBSMA). Mitch enjoys sharing his knowledge with others as a seasonal lecturer for the Carleton University School of Industrial Design covering topics such as software usability and intellectual property. He can often be found at various BarCamp events speaking on a range of UX-related topics.

Jobe Roberts is an Web Application Designer and Developer. He is experienced in bringing user centered design solutions to a diverse range of products within the internet domain. His skills include product visualization and design through advanced prototyping techniques, communicating design intent to broad audiences.  He is involved in design, development, support and training for the products that he creates.Jobe holds 8 US patents from his work as Inventor at Nortel. For full employment info please see LinkedIN.

email: jobe@sensorymetrics.com

Baxter is a dog. A beagle to be specific. A proud member of the hound dog family. He sniffs things out and is generally grumpy. He has a vision, which may occasionally lead him to get lost!”On the internet, no one knows you’re a dog!” – Peter Steiner from the New Yorker cartoon

Fake Alec – Alec is the CEO of an Ottawa-based startup. He LUVs PCs and enjoys all of the QUALITY time he spends fixing them. He once considered buying a Mac, but the Vista God struck him down and knocked some sense into him! This MS fanboy spends his days usually Accepting, sometimes Denying.