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Archive for the ‘Branding’ Category

Embedded With Microsoft: Quebec sparks will fly

October 28th, 2008 1 comment

At today's Embedded Systems Conference (who knew it was today?) Microsoft announced a terrific contest for designers for the Home of Future named Spark . The theme of the contest is an improved user experience. Embedded computing doesn't seem that sexy these days so Microsoft is sweetening the prize pot with a $15,000. ...

If You Like Headless Frogs, You’ll Love Black & Decker!

October 27th, 2008 No comments

Here's an ad campaign produced by Ogilvy & Mather Bangkok for Black & Decker. Yep - those American-made lawnmowers cut cleaner than a vanadium steel sushi knife. As an added bonus, your kids will get extra anatomy lessons every time you mow the lawn. This is the kind of innovation we've come ...

The Tyranny of Cheap Nuts

October 26th, 2008 2 comments

I keep having to teach myself this lesson: sometimes choosing the discount product, you get less than what you pay for. Here's my can of "Star Snacks" cashews I bought on sale at Loeb's supermarket... Notice the plump, golden cashews pictured on the outside... notice the evil-looking, shriveled, partly burnt, halloweenish cashews ...

ZOMBIE-Camp: Looking for BrAiNz

October 21st, 2008 1 comment

With this weekend's success of Toronto's Zombie Walk... Jobe & I got talking... Why not a StartUpZombie Walk? Branded Zombies!

Redecorating Your Online Store? Get an art director

October 20th, 2008 1 comment

Searching for "Art Director" jobs on Monster, you'll get employers like The Showtime Network, The Discovery Channel, Disney, Sapient Interactive Advertising, Land's End Catalogs, RazorFish... and a bunch of other creative agencies. Their marketing depends on a remarkable visual experience. When Apple wants to revamp their online store, they hire an art director... ...

Zack & Miri Make a Startup

October 17th, 2008 No comments

A few hours ago, SM friend Ian Graham pinged me saying he had screening passes to Kevin Smith's new movie Zack and Miri Make a Porno. All you had to do was visit Ian's Code Factory in Ottawa to pick up the passes. Alas, they were gone in no time! I'm a big ...

New Parking Meter Technology: Good for city pirates, bad for drivers

October 14th, 2008 No comments

One by one, cities rip out their traditional parking meters and replace them with new "improved" technology. My hometown of Ottawa is no different. Many cities opt for the pay and display type of kiosk - where drivers are required to display a paid receipt on their dashboard. It's all a cash grab for the ...

Buying and Selling Frog Futures: Re-inventing your pathetic mortgage-broker career

October 13th, 2008 1 comment

Forget about turkey futures, they've just peaked. The future is FROGS. Delicious monster frogs. Giant 3 pounders! Frogs that you can grow in the backyard pond with little investment required. These frogs will grow in nearly any climate, and sell for as much as $5 per dozen! These 1930s-era ads were produced ...

2009 Trademark Expo: Are you a Doughboy groupie?

October 9th, 2008 No comments

If you happen to be in Virginia on May 8-9 next year, you'll want to check out the US Patent & Trademark Office's branding conference! The focus of the event is to present the importance of brand development in society and global commerce. According to Business Week, these are the top 10 most valuable global ...