The Green Shaft: What if politicians highjacked your corporate identity?

Worse than highjacking… but actually naming a new tax after you! That’s right… it could have been the new “Mitel Tax” or “Entrust Tax” or “iotum Tax”. In this case, it’s The Green Shift Tax.
Green Shift happens to be a Toronto based consultancy specializing in corporate environmentalism. [...]

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10 Easy Steps: How to start an online petition and get a free iPhone

1. Choose a target that everyone loves to hate: for example Canadian duopoly / cableCo / wirelessCo Rogers.
2. Choose a cause that everyone lusts for: for example the Canadian launch of Apple’s iPhone.
3. Put them together: for example, Rogers has the most expensive plan on the planet for the iPhone.
4. Choose [...]

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Retro 1993: Bill Gates Demands Better Usability

This is a wonderful email uncovered by Seattle PI and Usability News… a usability related rant from Bill.
“I tried scoping to Media stuff. Still no moviemaker. I typed in movie. Nothing. I typed in movie maker. Nothing.
So I gave up and sent mail to Amir saying - where is this Moviemaker download? [...]

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Stride Gum’s Where The Hell is Matt: Earthly appeal and understated marketing

There’s something magical and ethereal about Matt Harding’s quest to “dance badly” in all of the planet’s corners. You may have seen the original video from 2006, in March a second installment was released. the premise is simple… Matt dances, carefree, badly, in wonderful offbeat locales: Korea’s DMZ, Antarctica, Galapagos, Yemen… [...]

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Consumer Reports 1941: Exposing the ink pirates

In 1941 a ballpoint pen cost $9. With such a high cost, trusty Consumer Reports built this pen testing machine to compare how long different brands of pens would last. Nearly 70 years later, consumers are still being pillaged by the ink cartridge pirates…
A short history of ink gouging:
1888 - John [...]

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JC Penney / YouTube / Teen Sex: Vampy vandal’s viral video may vanish

The interweb has done it again! A video ad for US-based department store JC Penney is working viral magic. It’s winning praise from ad agencies and You Tube fans. It even won an award at the Cannes Advertising Award last week. It even has the potential to transform JC Penney’s boring [...]

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iotum Goes Warp Speed: Calliflower takes off

Our friends at iotum released their latest product yesterday amid a lot of positive industry buzz, and Hollywood-style excitement. Calliflower extends the functionality of iotum’s Free Conference Calling service on Facebook. FCC has been used by 200,000 people.
Calliflower is a web-based conference service that features an engaging easy to use interface [...]

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ICANN 2008: Personalized Top-Level-Domains without Tasting

If you happen to be bored in France this week, you might want to attend the Internet Corporation for Assigned Names and Numbers (ICANN)’s board meeting.
BTW - ICANN is the organization that “runs” the internet.
A few proposed changes could significantly change our beloved cloud. First, ICANN is looking at ways to [...]

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Pricing to Value: The software entrepreneur’s challenge

Driving through the small Quebec town of Portage-Du-Fort this afternoon, I came across this real-estate jewel. The seller’s marketing approach is oddly contradictory! It’s for sale (implying value), yet it’s dangerous… go away!

This got me thinking about the dozens of chats I’d had with software startups about pricing models - or lack of. [...]

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Bad 2.0 Logos

Here’s a great example of a wonderful web2.0 logo ruined by the “need” for a useless tagline, and the ominous Beta designation.
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