SensoryMetrics

Fresh off the press at the US patent Office are some interesting filings by the Cupertino Cult. 1. POWER MANAGEMENT CIRCUITRY AND SOLAR CELLS - Are shiny solar cells going to be the 'new aluminum'? This invention describes a clever mechanism of virtually re-ordering cells to produce constant voltage in the case that certain cells ...

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The Sociology Lab at the prestigious Toys-R-Us Institute recently published some definitive research on gender differences. The study concluded that females were perfectly satisfied with magnification power of 90x in telescopes and 600x in microscopes. Males on the other hand suffered severe magnification envy, requiring at least 250x in telescopes and 1200x in ...

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Update: *editorial corrections marked in brackets [as such]. It has been decided by the SensoryMetrics marketing advisory sub-committee (SMMASC) that Google Adsense will be turned off on this site.  Um, that is, turned off and deactivated, (just as soon as we figure out how to close our account). I know, so many of you will miss our ...

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Everyone knows Kraft is a food powerhouse. It's very media savvy. It's also very innovative with its social media marketing campaigns. The Lunch Notes Promise is absolutely tear-jerking brilliance. From the Lunchables site, a parent creates a note intended for their child's lunchbox. Something like "You'll do great at show ...

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When a product is poorly designed or conceived, online consumer reviews shoot to the heart of the issues. A couple years ago, we highlighted the rage erupting on Amazon's review pages towards fake-psychologist-hack-author Cooper Lawrence. If Amazon had "trending topics" for its review section, the item listed as a Laptop Steering Wheel Desk would be ...

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I was watching some clips of the Oscar-nominated 2006 film Jesus Camp - a documentary about the frightening and cruel indoctrination of children at a summer camp in South Dakota. The featured preacher, Becky Fischer is shown 'baptizing' kids with a bottle of Nestle bottled water - which she probably bought on sale at ...

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AdAge just released this study that has the blogosphere all aTwitter. Ha! Should not be a surprise though. The very essence of marketing is understanding the demographics. Beyond that is understanding the psychographics - consumers' mental predispositions and eventual behaviors. Here's the scoop: Drinking Bud? Budweiser drinkers are 42% more likely to drive ...

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Hallmark - the greeting card monopoly that rules the "DAYS". I have to admit, this company is smart - it's outlived the e-card fad (which was killed off by spammers) and still finds a niche online. One of my favourite corporate blogs is Shoebox, one of Hallmark's business lines. Here's a design ...

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Some nice video work from SM friend Aydin Mirzaee and the Fluid Surveys gang!

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