The Green Shaft: What if politicians highjacked your corporate identity?

Worse than highjacking… but actually naming a new tax after you! That’s right… it could have been the new “Mitel Tax” or “Entrust Tax” or “iotum Tax”. In this case, it’s The Green Shift Tax.
Green Shift happens to be a Toronto based consultancy specializing in corporate environmentalism. [...]

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Santa Monica’s Green Ferris Wheel

I admit that Los Angeles is not my favourite city. Lucky for me, the last LA conference I attended was in Santa Monica. This LA beach community is the real Hollywood California - featuring Muscle Beach, Santa Monica Boulevard, and the Pier’s famous ferris wheel. Last month, the city put its [...]

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World Environment Day: Chuck the PlayStation 3

It’s June 5th, and according to the UN, it’s a nice day to WED - World Environment Day. Where do you start? 1. Give up those power-sucking Sony Playstations & MS Xboxes and buy a Wii. 2. Give up those power-sucking PCs and buy a Mac.
According to an Australian power study Sony’s [...]

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The Collective Deconstruction of the Brand

Here’s an interesting branding exercise… Brand Tags flips you a bunch of international brands and asks you to type the first word that comes to mind. It assembles everyone’s results into a collective tag cloud.
For example, Dell clearly has some work to do repairing its brand: Dell Hell, Boring, Broken, Poor [...]

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Computer Viruses Are Crawling up your Nose

Yuck is right! London-based microbiologist James Francis swabbed some keyboards at a typical workplace and found them to have as many germs as a public toilet! One in five keyboards had 150 times the acceptable level of bacteria. This level is high enough to make people seriously ill.
Fortunately for Apple [...]

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The hour that lasted all weekend

We were a little late in starting earth hour this past Saturday, but once it started, we were happy to make it last all weekend. It’d be nice if we didn’t have to wait another year before doing it again. As disruptive as it may have seemed to be, it did have measurable [...]

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This blog is garbage! Long live garbage!!

The interweb never ceases to amaze me. This blog is dedicated to the garbage left on New york City streets every day. What a great concept! Each day, Americans fill up 63,000 garbage trucks.
I can’t say I’m much better - although most of our garbage goes to recycling - it’s [...]

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Microsoft granted a US patent for “Weather”

Granted today by the USPTO, patent #7,349,830 describes a patent granted to Microsoft for Weather Profiling. And you thought global warming was going to be bad:
Sleet driver not found.
A problem has caused The Sun to stop Shining correctly. Windows will close the sun and notify you if a solution is available. Ok?
You may be a [...]

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Get Oil from Sand the Cleaner Way

Have you heard about the revolutionary Toe-to-Heel Air Injection (THAI) system for extracting oil from sand? Now you can get the oil out of your sand the easy environmentally friendly way. Read all about it on Engineer Live!
Also be sure to check out PETROBANK’s site for more details.

Tags: oil, sand, extraction
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Man’s Symbiotic Species Necessary for Survival

Being humans, it’s sometimes possible for us to forget how much we depend on a number of other species. We often think in terms of resources, water, air, food. In reality, food is other species. Species which we must protect.
 
via Wikipedia:
The term symbiosis commonly describes close and often long-term interactions between [...]

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