SensoryMetrics

Fresh off the press at the US patent Office are some interesting filings by the Cupertino Cult. 1. POWER MANAGEMENT CIRCUITRY AND SOLAR CELLS - Are shiny solar cells going to be the 'new aluminum'? This invention describes a clever mechanism of virtually re-ordering cells to produce constant voltage in the case that certain cells ...

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Today's feature Apple patent application is number 20090292993: Graphical User Interface Having Sound Effects For Operating Control Elements and Dragging Objects Abstract Systems and methods for providing an enhanced auditory behavior to a graphical user interface are described. Control elements portrayed by the graphical user interface on a display are associated with at least two states. When ...

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It's too easy to judge software by its cover - or its glitzy-flash-ajax-soaked UI. Unfortunately, in the age of web 2.0 / 3.0, some people equate look with feel. At a local DemoCamp last Monday, a presenter got rudely questioned on her "crappy UI". In fact the UI was well designed from ...

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The US government has been publishing recovery program data via its web site Recovery.org. It gives you access to all sorts of data relating to government programs aimed at stimulating the economy. There is a tons of data including an interactive US map showing the number of active projects and investment. ...

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SM friend (and former NCI CTO) David Cuddy sent us some great info links from Aastra - the current manufacturer of the Vista VoIP phones. The "create your own phone app" is something we just HAD to try!! Here's Dave: Although this forum is focused on the Vista/PowerTouch 350, some visitors may have its successor, the ...

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In the world of web media, Adobe Flash is king. Microsoft's two-year old attempt at dethroning came with Silverlight - actually not a bad platform, but simply too late. Much is being made that UK-based streaming media giant ITV is dumping Silverlight. I think part of Microsoft's problem is the ...

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Depending on the industry, customer churn is usually blamed on three things: 1. Price / cost; 2. Product issues; 3. Customer service issues. While all these factors need to be closely monitored, a product's design can play a big role in minimizing churn. So here are ELEVEN of my favourite strategies: 1. Branding ...

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A few days ago, marketing consultant Amanda Fisackerly (and owner of UK-based Fizz-biz) launched a question on LinkedIn: "What's the relative cost of winning a new client vs retaining an existing one?". The typical answers ranged from 6 to 10 times the cost. These kinds of metrics were all the rage ...

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Our friend Anthony Rizk is taking his passion for Blackberry apps to a new level. His newly-formed company Zeebu has released a free and amusing infant game called BabyGO! Anthony is also writing a book - Beginning BlackBerry Development - already available for pre-sale on Amazon. Best of luck to this Ottawa-based startup!

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